![]() Once completed and created, you are able to start posting. Here is the information to fill in during the registration of your Channels profile: For official brand account, the admin for both WeChat Official Account and WeChat Channels account must be the same. You can apply to post by clicking on the camera icon on the top right top of the screen from your WeChat personal account. Posting on Channels How to register to WeChat Channels to start posting Your WeChat friends/contacts’ engagements and activitiesĢ.Here are some important algorithmic factors to determine content display: □We prepared this helpful step-by-step list for WeChat Channels – How to Post for Success? Get familiar with it to unlock your reach. This brings a new trajectory to increase discovery on WeChat, which has been a relatively closed ecosystem before (in terms of privacy settings and discoverability). That means WeChat users are able to explore content and follow users that are not in their contact and WeChat Official Accounts that they are not following. Users can scroll through the feed infinitely to discover what their friends & their favorite brands have posted as well as content from the other users, influencers and public accounts.Īs with any feed, this feed too is ruled by an algorithm that displays content not only from your WeChat contact or the WeChat Official / WeChat Video Account you follow but also from the rest of WeChat, depending on your behavior on the app. A WeChat Official Account article link, if anyĪ video feed on WeChat Channels looks similar to the type of feed on other popular short-video Chinese apps like Douyin (Tik Tok as it’s known internationally – see what’s the difference between TikTok and Douyin) or Kuaishou.Other info that can be added to the post is: It’s a new feature inside WeChat that allows users, influencers, and brands to create short format videos (or carousel, up to 9 pictures) and distribute them on their feed. Introduction to WeChat Channel What are WeChat Channels? This new touchpoint can potentially be a great convergence of opportunities, especially since the short video market is on a steep rise.Īs of mid-2022, WeChat Channels have approximately 450 million Monthly Active Users, it’s a 50% growth since the last year and we can only see Tencent investing more and adding new functions as they have already announced at Weixin Class PRO – an annual conference for WeChat creators. It is targeted towards content creators, brands, businesses and individuals who want to reach out to a new (or existing) audience beyond their circle of WeChat followers. WeChat has developed a new dedicated space for video content, similar to Instagram Reels.
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